Mascara marketing vs. ingredient reality: Decoding Rimmel’s gravity-defying claims
beautylabel-readingsafety

Mascara marketing vs. ingredient reality: Decoding Rimmel’s gravity-defying claims

kkureorganics
2026-01-27
9 min read
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After Rimmel’s Lily Smith stunt, learn how to read mascara labels, spot irritants, and verify cruelty-free & vegan claims for safer lash care.

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#beauty#label-reading#safety
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kureorganics

Contributor

Senior editor and content strategist. Writing about technology, design, and the future of digital media. Follow along for deep dives into the industry's moving parts.

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2026-01-27T04:14:53.694Z